Sprout Social has announced the launch of a new mentorship program for social media and marketing professionals via its virtual community platform, The Arboretum. The program will match participants with a mentor or mentee based on their networking goals and shared interests for one-on-one mentorship. The Arboretum also offers educational opportunities, access to exclusive events, and daily peer discussions. The platform is open to all marketers at no cost.
Monday, March 25, 202418 curated LinkedIn posts that cover LI profile optimization tactics, growth strategies, and content planning tips.
Reading academic whitepapers can help engineers build a strong foundation of technical expertise and keep up with industry trends. To get the most out of reading them, devs should use a three-step process to internalize them: first do a high-level skim of the paper, then go through it in a slower, detailed manner, and lastly, write down your takeaways to fully internalize your understanding.
Pinterest has launched a Media Buyer Certification within its online Pinterest Academy. The program is free and is designed to help marketers showcase their skills. To get certified, you'll need to pass a 60-question exam that covers topics like campaign activation, optimization, and reporting. No coursework is required, but you can use Pinterest's study guide and practice exam to prepare.
Communicating in clear deltas (i.e., quantifying before and after states) is a great way to get your point across effectively. For example, in performance reviews, rather than vague statements like "improved performance," specify the percentage reduction in page load time and its impact on key metrics like user engagement. Convincing others to adopt your ideas is easier when you quantify the current problem and the expected improvement from your proposed solution.